FION brand was founded in 1979, named after a famous river in France – Le FION. It flows through the Champagne – Ardenne, which is full of Champagne. The name of this emits light champagne smell, not only endowed with FION brand noble and elegant connotation, but also show like champagne bubbles exquisite and pay attention to the character of process.
For over 30 years, FION professional design team has kept seeking for process and quality. FION brand concept – “The Way You Are”, advocates that women should have their own fashion idea, keep the character request, and give understanding character of contemporary career women unique fashion taste. It conveys in the new period women seeking attitude of personality and career.
FION, continuous to innovate and emerges more and more series elegant products, and many new quarterly series were born. It has been a series available in the market because each series with unique design could express new women’s ego personality, meeting the needs of different social situations. FION handbags’ series always with elegant simplicity as the design focus. Clear lines show that the urban women are independent, natural and unrestrained at ease side, attaining the love of the young executives. All the products with advanced foreign leather and metal accessories, are proceed from the designer. The exquisitely meticulous technique often creates one after another surprise for the customers!